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King Beer has fallen… long live the Pickup Truck?
During my 5 years back in Canada, I have been faithful to one beer brand – King Pilsener. King was a microbrewery in Nobleton (next to...
Oct 21, 2015


Canadian Top Brands: #24 IMAX
I haven’t been to IMAX since I was a kid, at one of the original IMAX theatres in Toronto (Ontario Place). I therefore delayed this post...
Sep 30, 2011
The Burger’s Priest, part 1. Rituals and Flavours.
Lost in grass-is-greener thought, a month before moving back to Canada, I salivated reminiscing about burgers in Canada. In particular, I...
Nov 5, 2010
Ontario drivers don’t follow the rules – brand lessons
My return to Ontario driving (especially busy Highway 401 driving) has been quite terrifying. In the Ontario Drivers Handbook, it looks...
Sep 4, 2010


Taking advantage of emotions with multiple brands
I have watched A LOT of World Cup in the past few weeks, and I am very excited about the final which I totally predicted – Spain vs...
Jul 8, 2010
BBC Radio 6 Music saved!
From the Guardian : “The trust concludes that, as things stand, the case has not been made for the closure of 6 Music,” the trust ruled....
Jul 5, 2010
BBC’s Tim Davie berates George Pneumaticos
I had a dream last night that I had blond hair, and that I was working for Tim Davie, the marketing guy for the BBC. So I did a little...
May 13, 2010
BBC 6 Music Fans – Use Your Brand Brains
Thanks to Paul, the webmaster of the immensely popular activist site www.love6music.com for placing my article about BBC 6 Music on the...
Apr 25, 2010
Molson Canadian 67 – too clever to be good
Trying too hard to hit the number Molson Canadian is a popular beer in Canada. Canada became a country in 1867. Michelob is making lots...
Mar 24, 2010
Lifetime brand relationships – Boston Piano and Steinway
When I grow up, I’d like to own a beautiful, and great sounding, piano. My favourite for both qualities is Steinway , one of the oldest...
Mar 15, 2010
Tim Davie, use your brand brain. Save 6 Music.
Radio 6 Music is probably the best station in the world for educating people about, and entertaining people with, interesting music....
Mar 11, 2010
My Volcom Amphibulator Boardshorts
When discussing my Costa Rica move with people last summer, I would explain my objectives as (1) write a book (2) do a blog (3) learn to...
Jan 19, 2010
Duracell: myGrid | Battery Charging Pad For Mobile Devices | Charging Mat
Duracell: myGrid | Battery Charging Pad For Mobile Devices | Charging Mat . Charging Mat? Power Station? What is it? A fair question 3...
Oct 20, 2009
Descriptive Naming
Say it like it is There are rules to choosing a more fanciful name rather than being descriptive. Usually I’m in favour of the...
Oct 19, 2009
Alyson Hannigan (with Willow) gets your dishes clean (with Cascade) (with Dawn)
Is that really Alyson Hannigan? I don’t get it. What I do get is ingredient branding. In the book Positioning: The Battle for Your Mind...
Oct 19, 2009
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