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Kraft Dinner. How not to respond to a consumer’s complaint.
Like any good Canadian, I have an appreciation for Kraft Dinner. Otherwise known as Kraft Macaroni and Cheese Dinner, it is so important...
Oct 29, 2010
Pumpkins don’t do much
Things I am relearning about Canada #57: people love pumpkins. How do I know? Fruit stands around Toronto have been chock-full of small,...
Oct 14, 2010
BBC Radio 6 Music saved!
From the Guardian : “The trust concludes that, as things stand, the case has not been made for the closure of 6 Music,” the trust ruled....
Jul 5, 2010
Old Spice Deodorant
I don’t know if it’s because I’m 40 now, but I suddenly like Old Spice deodorant. In Costa Rica I don’t need deodorant, because I’m...
Jun 17, 2010
The Pop Shoppe and perceptions
The more things stay the same, the more my perception changes. When I was a kid, the Pop Shoppe was this weird place in town where they...
Jun 2, 2010
Ingredients matter – American Coca Cola & the opportunity for Pepsi
Until last year, I didn’t know about High Fructose Corn Syrup (HFCS). Like anything in life, you only notice some things when you try...
May 7, 2010
Will the magic of Panini stickers ever die digitally?
As a big fan of the Montreal Canadiens in the 1970’s and 1980’s, I used to collect hockey cards. The company that manufactured them was...
May 3, 2010
Mortality Sucks, but It sells – the John Lewis ad
The stodgy Daily Telegraph says its journalist was moved to tears . The Guardian says “This has to be the most believable example in ...
Apr 29, 2010
Easter Break – making Jesus cool
Hi, just a short one today. I’m off to Canada for an Easter Holiday. My Easter brand point: Easter Bunnies are dumb and have much more to...
Mar 29, 2010
Lifetime brand relationships – Boston Piano and Steinway
When I grow up, I’d like to own a beautiful, and great sounding, piano. My favourite for both qualities is Steinway , one of the oldest...
Mar 15, 2010
Who’s driving this thing? Toyota brand spinning out of control.
Uh Oh You know things aren’t right with your brand when… a) You’re part of the punchline in most jokes b) You’re in editorial cartoons...
Feb 22, 2010
I’M GOING TO DISNEYWORLD!
I’m figuring I’ll avoid all those Indianapolis Colts players if I go a couple of weeks before the Super Bowl. Next week, starting...
Jan 23, 2010
My Volcom Amphibulator Boardshorts
When discussing my Costa Rica move with people last summer, I would explain my objectives as (1) write a book (2) do a blog (3) learn to...
Jan 19, 2010
Fight! Kikkoman
Kikkoman Soy Sauce is the Heinz Ketchup of Japan – full of tradition, trust, and fun. In this video, Ketchup and Worcestershire sauce...
Jan 6, 2010
I’ve never tasted a flame grill
Tastes like what? I tried this Burger King branded potato chip-type-snack (processed potato kind of like Pringles). Flavour Advertised:...
Jan 4, 2010
Apple – disappointing the ones who love them
For the un-georgepneumaticos.comified, here’s the recap. I bought a “new” Apple MacBook on October 3 in Fort Lauderdale. I was...
Nov 23, 2009
sodapopstop.com week – Episode 3: Loving what you do
The first thing most people in the YouTube comments notice about John Nese in this piece is: he absolutely loves what he does. It’s a...
Nov 13, 2009
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