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How I feel about my VW TDI now – an owner’s view
When I moved back to Canada in 2010, I had a new commuting challenge: to regularly travel 220 return kilometres, from west Toronto to...
Sep 28, 2015
Porter Airlines – good at the fun stuff, but no plan for the bad
Nearing the end of weekend trip to Montreal with some old friends, the three guys left were having a lazy Sunday at a pool (billiards)...
Oct 24, 2011
Free HDTV for all of Toronto and Vancouver… and nobody knows
I walked into a Best Buy store in Toronto a few weeks ago, and asked a sales assistant: “How do I get all of the main US stations (ABC,...
Jan 31, 2011
The Buffer Zone
Canada is a big and small country; big in size, comparably small in population. People drive in biggish cars, live in biggish houses and...
Dec 19, 2010
Kraft Dinner. How not to respond to a consumer’s complaint.
Like any good Canadian, I have an appreciation for Kraft Dinner. Otherwise known as Kraft Macaroni and Cheese Dinner, it is so important...
Oct 29, 2010
Ontario drivers don’t follow the rules – brand lessons
My return to Ontario driving (especially busy Highway 401 driving) has been quite terrifying. In the Ontario Drivers Handbook, it looks...
Sep 4, 2010
Hilton redeems itself, if only barely
Last week, I told you about my Hilton Best Rate Guarantee debacle . After booking a room at the Toronto airport location, Hilton’s most...
Jun 23, 2010
Hilton’s Best Rate Guarantee is the worst mate, guaranteed.
Car Dealer : This brand new Audi A3 is only $35,000 it has all the bells and whistles. Don’t bother going anywhere else. I guarantee you...
Jun 13, 2010
Facetime, Facebook, Facef***
In the old days (2007), companies used to generate potential names for new products and features, test them against various Intellectual...
Jun 7, 2010
BBC’s Tim Davie berates George Pneumaticos
I had a dream last night that I had blond hair, and that I was working for Tim Davie, the marketing guy for the BBC. So I did a little...
May 13, 2010
Firefox brand is fun, but how do you translate that?
Blush More interesting than “ERROR”. Firefox tries to exude personality even in its user interface. When I was looking after Brand...
May 11, 2010
When will good headphones win vs iPod tin?
iPod headphones leak sound when turned up Dear Sennheiser Marketing Managers (including country marketing managers) Do any of you take...
Mar 13, 2010
Who’s driving this thing? Toyota brand spinning out of control.
Uh Oh You know things aren’t right with your brand when… a) You’re part of the punchline in most jokes b) You’re in editorial cartoons...
Feb 22, 2010
Avis where2 GPS Navigation (by Garmin)
My conversation with an Avis representative in Florida a few months ago: Agent: Would you like to add a Where 2 GPS to your agreement?...
Feb 11, 2010
Apple – disappointing the ones who love them
For the un-georgepneumaticos.comified, here’s the recap. I bought a “new” Apple MacBook on October 3 in Fort Lauderdale. I was...
Nov 23, 2009
George’s favourite jeans are Howies
Who-wies? Howies . What do I like? Why do I like them? I like Howies Jeans because I like the quality of the materials, the design,...
Oct 25, 2009
When employees get creative
Blogging is like brushing your teeth. If you forget to do it one day, anxiety creeps in. It’s certainly more fun and less...
Oct 24, 2009
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