top of page


Fiskars – one of the world’s oldest and sharpest brands
born in 1649, Fiskars Ruukki, Finland. On my frequent business trips to Helsinki, visits to the Stockmann department store would spruce...
Aug 9, 2011


Why Sports Bars are way better than your Cable Company
Sports bars can save you money. Here’s the calculation: Most normal people who like sports probably really only watch about 5 full games...
Jan 23, 2011
Weetabix, Almonds and Country of Origin
I like Weetabix. It was introduced to me in my youth, when my British-raised Cypriot-Dutch cousins would have it on the breakfast table...
Oct 22, 2010
The Pop Shoppe and perceptions
The more things stay the same, the more my perception changes. When I was a kid, the Pop Shoppe was this weird place in town where they...
Jun 2, 2010
Dairy Queen Blizzard – real brand rituals
Check out the 17 second mark of this commercial, where they flip the Dairy Queen Blizzard upside down. That’s a real brand ritual that...
Feb 17, 2010
Apple – disappointing the ones who love them
For the un-georgepneumaticos.comified, here’s the recap. I bought a “new” Apple MacBook on October 3 in Fort Lauderdale. I was...
Nov 23, 2009
It’s just how we do things. Plus a Halloween Watermelon.
"How much for the 25%?" There are 4 decent-size supermarkets in the town near where I live (Playas del Coco). Three of them are on the...
Oct 31, 2009
How intermediate customers can hurt brands
Jamie Oliver doesn’t drink Coca Cola. How do I know? When visiting Jamie’s Italian in Kingston last spring, I ordered a Coca Cola with...
Oct 28, 2009
George’s favourite jeans are Howies
Who-wies? Howies . What do I like? Why do I like them? I like Howies Jeans because I like the quality of the materials, the design,...
Oct 25, 2009
Halloween USA
You remember Circuit City ? The big box store that looked like Best Buy but the sales guys seemed more desperate? The online Circuit...
Oct 16, 2009
bottom of page