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Mortality Sucks, but It sells – the John Lewis ad
The stodgy Daily Telegraph says its journalist was moved to tears . The Guardian says “This has to be the most believable example in ...
Apr 29, 2010
BBC 6 Music Fans – Use Your Brand Brains
Thanks to Paul, the webmaster of the immensely popular activist site www.love6music.com for placing my article about BBC 6 Music on the...
Apr 25, 2010
Brand Karma. Hot or Not?
When I was a big company brand man, we used to get frequent requests to evaluate whether working with another brand (co-branding) was a...
Apr 21, 2010
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