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Ginger Ale. Now with real ginger!
Kind of like: Rice Krispies. Made with Actual Rice! When expectations are low, you have to talk about what’s inside… again.
Dec 15, 2009
The ARC Shower Bar
Target Market: People who shower. Frame of Reference: Shower Curtain Rails Point of Difference: Solid Aluminium bar that curves, giving...
Dec 11, 2009
The tyranny of over-marketing. Ottawa Senators Hockey.
Spot the difference from my view of the Ottawa Senators vs Montreal Canadiens game last night: 1st Period 2nd Period For those who don’t...
Dec 9, 2009
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