Duracell: myGrid | Battery Charging Pad For Mobile Devices | Charging Mat . Charging Mat? Power Station? What is it? A fair question 3...

Say it like it is There are rules to choosing a more fanciful name rather than being descriptive.  Usually I’m in favour of the...

Is that really Alyson Hannigan?  I don’t get it. What I do get is ingredient branding.  In the book Positioning: The Battle for Your Mind...